For Beyoncé’s “Why Don’t You Love Me” video, whose idea was it to dub Beyoncé “B. B. Homemaker”?

(Laughs) As the project developed and progressed, new ideas started to come up. She came up with the name. As I was editing, she was like ‘Let’s do a “Leave It To Beaver” type intro’ and I edited that together. I started looking at all these shows and they all have those voiceovers. I loved in “Leave It To Beaver” [that] they would announce the actress’ names and then at the end they would say ‘The Beaver.’ Then I said, ‘Oh, you should be The Beaver’ and Beyoncé was like ‘No, Melina. I can’t be The Beaver’ (laughs). Then I was like let’s come up with like a cool name, and just off the top of her head she was like “I don’t know, B.B. Homemaker.”

How long did it take to shoot?

We shot for one day and prepped for like two or three weeks. It was just really chill. When we came back from Brazil shooting the other project, she said she was thinking about doing this video for a song she had and it was number one on the dance charts at some point. She said her and Solange wrote it. So it was nice because it all just came together. She really loved the whole Bette Paige idea. That’s where it kind of started. Then Bettie Page turned into Susie Homemaker slash frustrated housewife and we just decided to throw all that together.

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Tagged as: Beyonce, beyonce Song Why Don't You Love Me, Melina Matsoukas, Music Video Directors, Solange Knowles

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