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From the category archives:
JB – Business & Endorsements
Beyonce Knowles is the newest spokesperson for Vizio. The spot was directed by three-time Oscar nominee for cinematography, Wally Pfister, best known for his work on ‘The Dark Knight’ and ‘Batman Begins.’
“It’s an honor for me to know that I’m going to be a part of the great commercials in 2010,” Beyonce says of the experience. “It’s a little bit of pressure because they have genius commercials. We have to make sure our commercial is really cool because all the guys will be watching.
www.vizio.com
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Walter Pfister, A.S.C. (born July 8, 1961), better known as Wally Pfister, is a Academy Award nominated American cinematographer, who is best known for his work on Christopher Nolan’s films, including Memento, Insomnia, Batman Begins, The Prestige, and The Dark Knight. Pfister is also known for his work on director F. Gary Gray’s The Italian Job.
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The Single Ladies diva will be checking in on the aspiring models via video during episode five of the Living TV show on Monday. The star will challenge the last ten beauties standing to record a commercial for her new fragrance, Heat.
“You will need to convey, on camera, a strong, sexy and powerful image,” the singer says in a sneak peek video of the segment, which UK newspapers Metro and The Sun said will be shown on Monday. “Let’s see what you’ve got in front of the camera and if you can handle the heat.”
The series, hosted by supermodel Elle Macpherson is one of several spinoffs of supermodel and television host Tyra Banks’ show America’s Next Top Model.
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